About the course

Description:

The Digital Marketing industry in India is expanding rapidly, with a compound annual growth rate of around 30%. This boom is creating nearly 1 million new job opportunities each year as businesses increasingly shift to online marketing strategies.

Step into the world of digital marketing and get a concise overview of the core concepts, essential tools, and emerging AI-enhanced strategies shaping the industry today. This course prepares you to launch a successful digital marketing career in this fast-growing ecosystem.

Key Highlights:

• Introduction to fundamental digital marketing concepts and their importance in today’s business landscape
• Overview of essential skills needed to become a successful digital marketer, including SEO, content creation, data analytics, AI-powered tools, and social media marketing
• Insights into diverse career options and emerging opportunities to kickstart and grow a career in digital marketing

Live 90-Minute Session

• Overview: What is Marketing? Understanding traditional and digital shifts
• Exploring Different Forms of Marketing including AI-enabled marketing approaches
• Introduction to Digital Marketing with a focus on AI-powered tools and automation
• Digital Marketing Trends in India emphasizing AI-driven growth and innovation
• Marketing Communication: Enhancing strategies with AI-powered personalization techniques
• Overview of Free Tools & Digital Marketing Techniques, including cutting-edge AI platforms
• Opportunities in Digital Marketing: Emerging careers fueled by AI advancements
• How to Build a Career in Digital Marketing with AI skills for future readiness
• Live Q&A session to clarify concepts and AI applications